What is one of the main duties of a Buyer in retail?

The primary responsibility of a Buyer in retail is to determine which products the store will carry and to negotiate purchases from vendors. This role is crucial because the choice of products significantly affects sales, customer satisfaction, and inventory levels. Buyers assess market trends, analyze sales data, and consider customer preferences to curate a selection of items that will appeal to the target market.

Their decision-making process involves evaluating product quality, price points, and supplier relationships, which directly influences the store's success. The effectiveness of a Buyer can greatly impact the overall profitability of the retail business, making this duty vital in achieving strategic goals. In contrast, the other options pertain to different areas of retail operations, such as store layout design, marketing campaign coordination, and customer service management, which are not part of the Buyer’s main responsibilities.